Arlo GT launch film

Arlo Motors asked us to launch the GT, their first two-door car, without the usual racetrack footage. The brief was one line: show the shape.

We shot the car in a dark studio with a single moving light, then cut the film and the stills from the same session. Close details of the vent, the wheel and the brake caliper carry the print campaign.

The film ran in three markets in spring. Pre-orders for the first edition closed in eleven days.